Forget the “Next Big App”: Why the Real Money is in the Boring Middle

In the world of African investing, we are often seduced by the flashy. We look for the “next Uber for X” or the “next neobank” that promises to change the world overnight. But for the astute investor—whether you are deploying $1,000 or $1 million—the most durable wealth isn’t found in the apps on your home screen. It is found in the invisible rails that keep them running.

At Wild Fusion Holdings, we call this the “Boredom Premium.”

While startups burn cash trying to acquire customers, infrastructure companies quietly process their payments, train their staff, and manage their data. In 2025, the smartest investment strategy for Africa is not venture capital gambling; it is Infrastructure Consolidation.

The SME Growth Engine

Small and Medium Enterprises (SMEs) are the lifeblood of Nigeria’s economy, yet they face a “Scale Trap.” They lack access to credit, reliable payment systems, and trained digital talent.

This is where the opportunity lies. By building a consolidated holding company that provides these essential services—Agency Banking (Supply Smart), Credit Scoring (Loanspot), and Talent Development (WDC.ng)—we aren’t just betting on one company winning. We are betting on the entire African economy growing.

Why “HoldCos” Are the Future of Investing

For the retail investor, investing in a single startup is high risk. Investing in a diversified, regulated Holding Company is smart asset allocation. It offers:

1. Stability: Diversified revenue streams protect against market shocks.
2. Scale: A consolidated balance sheet allows for bigger moves and better resilience.
3. Liquidity: A clear path to a public listing (IPO) means you aren’t locked in forever.

The next African unicorn won’t be a shiny object. It will be a boring, profitable, regulated engine that powers everything else. That is what we are building.

Abasiama Idaresit is the Founder and Group CEO of Wild Fusion Holdings.