Did you know? Whatsapp is the third most used social media platform in the world. Statistics have shown that there are over 1.5 billion active users on Whatsapp. Therefore, this implies that WhatsApp might be the ideal app for marketers to sell and advertise their business. Moreover, it is a more convenient means for marketers to advertise their business. Knowing the right steps on how to sell and advertise on WhatsApp would get you hitting the ground and running asap.
Now, you might be wondering how to sell and advertise on Whatsapp to push your online business. This is exactly what we would be discussing in this article.
What are the steps to sell and advertise on Whatsapp?
Create a Whatsapp business account
Whatsapp business was launched in January 2018 for small scale business use. More so, it was created to meet the demands of small business owners. The app aids sorting and rapid response to messages. Furthermore, it provides customers with a better shopping experience. In addition, it also helps marketers share important information with customers. Here are the steps to using a WhatsApp business account:
- Create a Whatsapp business profile and include necessary information like address (shown on a map), business description, business hours, website and email.
- Use labels to help you categorize your customers. Examples of labels include new order, unpaid orders, new customers etc
- Create automated responses for your welcome and absence messages. This will give instant reply to your customers even in your absence. Additionally, it can serve as a welcome message to help customers get familiar with your business
Via Whatsapp statues
Whatsapp statuses are another ideal way to sell and advertise your business. By doing this, your customers can be updated with the latest information about your business. All you need to do is:
- Share your content or display your products
- Give a full description of your product. Also, your description should be convincing and should try to create loyalty and trust between yourself and customers.
- Upload directly to your WhatsApp status update
Use Whatsapp Broadcast message
The Whatsapp broadcast message allows you to send a single message to multiple people. With WhatsApp broadcast message, you can send a single message to 256 contacts. Here’s how you can do this:
- Create a comprehensive and eye-catching message advertising your product or services.
- Send it as a Whatsapp broadcast message to your customers.
Use Whatsapp Groupchat
Whatsapp group messages are shared exclusively with the members of a group and responses can also be gotten from the group participants. This can be very useful when you need your customers to interact with each other. Moreover, the WhatsApp group feature is the best way to advertise your business to specific customer groups. Similar to Facebook, all you need to do is to create different groups, label them based on what your business requires and then advertise your business based on the needs of the majority of the participants on each group chat you created.
Calling your customers
Another way to advertise your business is through a WhatsApp voice call. This is mainly to establish trust between yourself and customers. Placing a call to your customers can be very beneficial in making customers remain loyal to your business brand.
Collaborate with complementary businesses and influencers
When you partner with businesses that offer complementary services, you indirectly increased both your audience and the number of WhatsApp groups you belong to. This way you can gain access to advertising on an entirely new group chat. In addition, it boosts your number of referrals since a participant is likely to recommend your service to their family and friends.
As the number of active Whatsapp users keeps growing by the day, it is recommended that marketers make good use of this opportunity. Not only does WhatsApp gives a platform to advertise your business, but it is also convenient.
The most important factor is to create trust between yourself and customers. In addition, you have to ensure that every message you send gives undisputed value to your product. Without a doubt, the above tips will definitely enlighten you on how to sell and advertise on WhatsApp. Best of luck!